February 1st, 2012 - 2:15 pm
Direct mail can be a highly effective for large businesses with large budgets.. However over recent months I’ve noticed more and more small companies are coming back to direct mail marketing as a cost effective method of generating new sales. … continue reading →
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January 25th, 2012 - 6:57 pm
There are a number of companies that are selling cheap UK databases, the way some of these companies manage to collect all this data is via Data Harvesting. This practise is becoming more common so I want to give you 10 … continue reading →
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January 18th, 2012 - 5:36 pm
Do people truly know how to network? – I’m active member of linked in – however I use the website to get to know like and trust other people… However it does really frustrate me immensely when you see the … continue reading →
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January 10th, 2012 - 4:05 pm
I must admit I have always thought that marketing and business plans were a little bit of a waste of time due to the fact that the information they contained was irrelevant and usually made up the bank manager or … continue reading →
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December 15th, 2011 - 1:43 pm
This week I have been negotiating with a supplier therefore I thought the experience would be perfect for some extra training, having found a great website and put these tips in to action I thought I’d share them with you … In the mean … continue reading →
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December 9th, 2011 - 2:27 pm
I was contacted this week by a new start up company wanting help with marketing. This got me thinking about the different marketing opportunities available for small businesses to market themselves on a small budget… Let me share with … continue reading →
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December 1st, 2011 - 12:53 pm
I often get asked for consumer data … however have you ever wondered how is consumer data collected? Consumer Data is collected a number of different ways… however to get one of the most comprehensive consumer files is Transactional data … continue reading →
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November 24th, 2011 - 1:23 pm
I often go to networking events and see people collecting vast number of business cards.. and I often wonder what happens to the cards collected …Will they be sat on a desk for a while, be put in a business … continue reading →
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November 18th, 2011 - 10:21 am
When was the last time you looked at your database to see how up to date it is? 1 year ago, 2 or perhaps even more?… My database is always up to date I hear you cry!!!! Did you know … continue reading →
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November 11th, 2011 - 6:19 pm
The most common question I get asked is what will be my success rate for a direct marketing campaign… This is a really tough question for me to answer… Marketing all depends on speaking to the right person at the … continue reading →
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